SOLO

Identity, Gif, Packaging

Menstruation in women is a natural phenomenon still dealt with secrecy and gender-bias. This became a great opportunity area to add my design expertise and bring to life a great product that could highlight the basic nature of this process and remove the secrecy behind it. Women empowerment became a great inspiration for designing a sanitary napkins brand. I started with a brand name, logo development ending up in packaging.