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  • How Meaningful Movement Improves Engagement and User Experience

    As UX professionals, many of us are often faced with a choice. This choice entails us to choose amongst the unending gallery of UI elements and their stimulating movements. But where must we draw the line? How much movement in a web experience is necessary and how much of it is stifling? Let us discuss…

  • Choosing empathy over judgement in UX

    A question most asked while hiring a UX designer is “Give us an example of a situation where you displayed empathy’. This article is meant to discuss what exactly ’empathy’ is, its types and how can you develop this behavioral skill in your own personal and professional life.    What is empathy?      …

  • Let there be light featured

    Let there be light

    Here I am sitting in a pitch dark house, NO, not by choice, but because the very light pole which stands in front of my backyard decided to play nasty and gave the loudest bang taking with it the electricity! Being alone in a lightless room can make you think. I have two choices. Choice 1:…

  • Adisha is here!

      Hello NYC! With a creative background of 8+ years, the opportunity to be in the city of dreams comes at an opportune time! It is exciting to learn, add to old ones, and even make new things. Novel experiences with a heart full of love and a mind full of determination will make this…