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  • Finance Magnates cover

    COVID Continues: What are the Pandemic’s Lasting Effects on Fintech?

    The COVID-19 pandemic paradigm shift will have a lasting effect on the fintech sphere. Featured excerpts from Aditi Sharma in an article by Rachel McIntosh. Read the full article here.  After COVID-19 has held a grip on the world for most of this year, it’s hard not to see everything through the lens of the pandemic: in…

  • Stay on track with design thinking for customer experience

    Advice from CX industry professionals on how to set-up for success with a design thinking methodology I was interviewed by Adam Jeffs from the CX Network to share my advice on design thinking methods. Here is the full article. Read excerpts below. What is design thinking? Design thinking is a five-stage, iterative methodology utilized by…

  • How Meaningful Movement Improves Engagement and User Experience

    As UX professionals, many of us are often faced with a choice. This choice entails us to choose amongst the unending gallery of UI elements and their stimulating movements. But where must we draw the line? How much movement in a web experience is necessary and how much of it is stifling? Let us discuss…

  • Choosing empathy over judgement in UX

    A question most asked while hiring a UX designer is “Give us an example of a situation where you displayed empathy’. This article is meant to discuss what exactly ’empathy’ is, its types and how can you develop this behavioral skill in your own personal and professional life.    What is empathy?      …