The Concept
A feature on the DNA Mobile app to cater to recent inhabitants of New York city, in an effort to enhance community involvement, sharing and exploration.An app where Users can meet other people, join events and take part in activities.
USER RESEARCH
Gathering Insights
Persona Study
Mind Maps
Key Stages
- Searching for the right tool to satisfy need
- Setting profile, each activity filtered based on location, preferences, likes, ‘User profiles’
- Writes reviews, alerts for new activities, connecting with perviously met
and new people
Opportunity Areas
- Promotion of local businesses, travel guides, people interactions
- Creating unique features suited to make an ‘outsider’ feel at home, easy to search, navigate and connect
- Constant connections, updates, filtering based on user profile, recommendations of most suited
- Forming own connections, ratings for businesses/activities, bookmarking dates for events, receiving alerts for upcoming events, receiving messages from other ‘new members’
INFORMATION ARCHITECTURE
Sitemap
Sketches
Wireframes
Annotations
KEY LEARNINGS
The key learning from this project is that simplification is key. An app should aim to serve a purpose which is specific and should complete it fully. The idea should not be to over burden a single concept with many purposes. Thus segmentation of this concept is required.
The concept of adding a feature this robust will also require a smarter back-end implementation. With AI quickly becoming a part of our everyday lives, it will be worth to explore possible integrations with it.