XR App designed by Aditi Sharma receives top honor at SXSW 2019
Earlier this year I had the pleasure to design a next-level AR interface to help reimagine the customer experience for designing homes and interior spaces with DuPont. Looking back, from aligning the user needs with the business objectives to pushing the envelope with an immersive and contextual UI was definitely a great challenge.
Read the full article here on Campaign by Oliver McAteer
The question is no longer if extended reality (XR) can ever play a role in the customer and product lifecycle, but rather how best to incorporate it. The proof is Accenture Interactive’s space at SXSW in Austin, Texas, this week.
The company hauled in everything from immersive shopping experiences that leverage AR, VR, and 3D product visualization, to artificial intelligence that can tailor content based on emotion detection.
Jamie Posnanski, global head of content at Accenture Interactive, told Campaign US: “Accenture Interactive’s SXSW installments are intended to showcase not only the art of the possible but also to demonstrate how these technologies are already being used to drive business outcomes.
“We’ve reached a point where brands no longer view extended reality (XR) as an innovation investment or campaign novelty, but as a key enabler of experience across the customer lifecycle.”
He added: “Our clients are seeing benefits to both top line growth and bottom line efficiency. For example, in retail uplift through better-equipped sales associates who can now tailor and customize shopping experiences for customers in a more dynamic way – or by using 3D product twins in a ‘create once, use everywhere’ approach to programmatic content creation that dramatically reduces production cost while improving product visualization standards.”
Redesigning your home from your home
DuPont Corian is on a mission to turn all consumers into an interior designer.
Next-level AR has given us the power to, for example, choose a color scheme and fixtures for a new kitchen and virtually architect them within the space — all from a smart device.
